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Ivory Sales on Yahoo Japan are Exploding, help stop it!

The ivory trade is pushing elephants to the edge of extinction, and Yahoo is making a killing from trinket sales in Japan! But right now we have a chance to end this corporate complicity.

Several big brands like Google and Amazon are refusing to sell ivory. Yahoo is one of the few major online markets left. But we could influence that decision. Right now Yahoo is losing some of its best employees, and the CEO is offering millions to convince people to stay. If we threaten to lift the lid on Yahoo’s bloody secret, she could lose staff even faster, and may reconsider the costs of this cruel trade.

100 elephants are being massacred a day, and their emotional intelligence means they understand the horror of what is happening to them. Let’s raise a million voices to protect these majestic creatures — Avaaz will run an advertising blitz and target Yahoo employees worldwide to demand change from the inside. Add your voice now:

Ivory sales on Yahoo Japan are exploding, growing from around $2 million in 2010 to $7 million in 2014. Yahoo Japan is separate from the global firm Yahoo, but the global company is its second largest shareholder, and has a massive say on policy.

Yahoo’s CEO, Marissa Mayer, is under threat. Yahoo’s financial performance has been poor, some investors want her gone, and employees are demoralised — over a third of the workforce left in the last year. The last thing she needs right now is to be distracted by even more bad publicity and employee anger. And if we win on Yahoo, we can use the momentum to go after the other companies that still allow ivory sales online.

With experts warning that elephants could be extinct in the wild in just one or two decades, there is no time to delay. If we raise the alarm about Yahoo’s involvement in the slaughter with employees and the media, CEO Mayer will be under pressure to follow other responsible companies and ban ivory from the site. Act now and share this story so the whole world knows:

When nearly 1.4 million Avaazers and WWF supporters joined Leonardo DiCaprio in a call to the Thai prime minister to end her country’s unregulated ivory market, we left so many comments on her Facebook page that it was temporarily shut down! Our pressure forced her to listen — and she pledged to end the unregulated trade. Now let’s shut down another major part of the trade in these precious animals’ tusks!

With hope and determination,

Meredith, Marie, Alice, Risalat, Emilia and the rest of the Avaaz team


Japan’s inaction fuelling illegal ivory trade as demand rises, study finds (The Guardian)

How Japan is Fueling the Slaughter of Elephants (National Geographic)

Yahoo’s Brain Drain Shows a Loss of Faith Inside the Company (CNBC)

Wildlife poaching a threat to national security (CNN)

African elephants could be extinct ‘within a decade’ (The Telegraph) is a 42-million-person global campaign network
that works to ensure that the views and values of the world’s people shape global decision-making. (“Avaaz” means “voice” or “song” in many languages.) Avaaz members live in every nation of the world; our team is spread across 18 countries on 6 continents and operates in 17 languages. Learn about some of Avaaz’s biggest campaigns here, or follow us on Facebook or Twitter.


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