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Cassandra’s Legacy: The power (and the limits) of propaganda

We seem to be completely stuck with this debate. The percentage of Americans who agree with the scientific interpretation of global warming today is basically the same as it was 10 years ago. You can see it from the figure above; all the data of the report are consistent on this point. The two camps advance a little and retreat a little, but the front line moves very little.

The figure at the top is also interesting because it provides a long-term assessment of what propaganda can do. You see the remarkable dip in the public belief on the importance of global warming that was originated by the “climategate” psyop that raged in 2009-2010. It is something that will be remembered for centuries as a milestone in the history of propaganda. But look at the data: all the climategate sound and fury had some effect only for a few years. And note how it was most effective on the Republicans, that is the people who were already the most skeptical about climate science. On the democrats, the effect is nearly zero.

We see here both the power and the limits of propaganda. And it tells us something rather chilling. If we ever were able to mount an important information campaign in favor of science, it could hardly be more effective than Climategate was against science. At best, such a campaign would intensify the belief in good science of those who already believe in good science. The debate is stuck: as we keep preaching to the choir, nothing will change.

Source: Cassandra’s Legacy: The power (and the limits) of propaganda

This is no surprise but disheartening to say the least. It’s also why the UN’s agenda with regard to SDGs (sustainable development guidelines) will never work and Jeffrey Sachs’ optimism is sadly flawed.


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