We have grown so accustomed to plastic pollution that we hardly notice it anymore. Bottles, cups, and straws blend into the ground like part of the scenery, and we often pass them by without stopping to pick them up.
Two artists named Jana Cruder and Matthew LaPenta have created an art installation called “Natural Plasticity,” with which they hope to wake the general public out of its apathetic state and start noticing the waste all around. The name is meant to draw attention to how very unnatural plastic is, while referencing “neural plasticity” – the brain’s ability to reorganize itself by forming new neural connections. Their hope is that people’s habits will change after viewing “Natural Plasticity.”